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Editor’s Stage Concept Chalenge




Prolog

The following case study is a small segment of an ongoing strategic, cross company project. Initated by the WIX Editor team. 
The ‘Stage Concept’ focuses on addressing a major user pain point related to the usage and understanding of the
"Stage" & “Gridlines”*.
*See glossary at the bottom of the page 




Roles and responsibilities:


  • Conducting competitor research.
  • Gathering insights from various stakeholders such as Customer Care, Business Analysts, and Marketing
  • Creating user experience concepts 
  • Defining key flows
  • Participating in user voice talks



Define the problem

Through the analysis of Customer Care tickets, feature requests, marketing research, and reviewing recorded user sessions, we identified a problem in how users perceive and interact with the main work environment, which is the Stage.


“My site appears different on other devices.”

Build: User is building with layout elements Publish: On published sites, the content respond to the browser size horizontally. Content is distributed

“My site doesn't look good.”

Build: User is building within the gridlines Publish: On published sites, the content does not respond to the browser size. The site does not meet its full visual potential.

“Elements on my site disappears or gets cut off.”

Build: User is placing elements outside the gridlines, unaware of the content safe area Publish: On published sites, some of the content gets cut, or isn’t visible



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Next steps: uers research, wire frames, prototyping and user interviews.
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To learn what was the ux solution for this problem and how we validated our solution and got dev resources for a cross company effort contact me.