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AI Text Creator in the wix Ediror



User need

The Wix Editor team understands that writing content is one of the toughest tasks that often stops our users from finishing and publishing their websites. Our goal is to make it easier for Wix Editor users to complete the writing part and bring them closer to finishing their sites.






Roles and responsibilities:

  • Conducting competitor research
  • Creating user experience concepts
  • Defining key flows
  • Design custom product panel
  • Conducting in user voice talks to get Beta product feedback


Our Solution

To help users with writing content, we have developed our own AI Text Creator using Open AI's technology. It's a simplified and personalized version of the Chat GPT-3 model, designed specifically for generating website content. Users just need to provide information and details about what they want to write, and the AI Text Creator will generate unique and customized content for them.








Feedback and Improvements:

To stay up-to-date with the latest trends in the market, we released a Beta version of the AI Text Creator to our partners. This allowed us to gather real-time feedback and make necessary improvements based on user feedback and usage data.


Input wireframe Results wireframe




User Talks and Analysis:

During testing, we found that 36.8% of users who used the AI Text Creator returned and used it multiple times. Additionally, 11% of users used it for five or more text components.




User Talks takeaway




Improving the User Experience:

To enhance user orientation and improve results, we introduced a double-sided panel. Now, users can see their input alongside the generated text, which encourages creating more prompts and leads to better otputs. As a result of this improvement, there was a nearly 4% increase in the number of users utilizing the AI Text Creator for two or more text components.


Single panel with drill in Input & results side by side



Flow



Screens



Empty state Loader Result Selected Text




See what our CEO had to say about this tool:



WIX CEO's Blog post




Post Lunch:


Improved User Engagement



To boost site completion (Editor KPI), we added a prominent entry point. Users are accustomed to writing assistant conventions, such as the entry point positioned near the text. By placing a graphical 'Pimple' within the text component frame, we meet users when they intend to edit text and offer the AI Text Creator at the right moment.


Stage entry point options study

The new entry point from the text container became the most popular and noticeable option. The Open AI Text Creator panel experienced a significant 88% increase, and the number of users who opened the editor and clicked on the 'Copy/Use Text' option increased by 60%.



Going from text editing mode to AI Text


In conclusion, by integrating the AI Text Creator and enhancing user engagement, we are empowering Wix Editor users to effortlessly create compelling website content and achieve their site completion goals.